Asakusa is a popular tourist destination, where the historic downtown spirit of Edo still lingers. It has many landmarks to this day including Kaminarimon, Sensoji Temple, and Nakamise Street, and is popular among foreign tourists for this reason. Asakusa has a unique character that blends traditions from the Edo period with the modern age and is a lively town where many festivals and events are held throughout the year.
To further highlight its character, we would like to introduce three popular and unique gourmet spots in Asakusa.

1. “Asakusa Soratsuki”, popular for its colored dumplings

Asakusa Soratsuki Honten is popular for its brightly colored dango. They offer a modern twist on traditional Japanese confectionery, combining the authentic taste with a look that is perfect for Instagram. The carefully handmade colorful dango change with the seasons and are so beautiful that you will want to take a picture before you eat them. They are especially popular for their flavors that make use of traditional Japanese ingredients such as cherry blossoms, green tea, and black sesame.

2. “Asakusa Kokonoe” and its 13 different colors of fried manju

“Asakusa Kokonoe” is a store that offers a variety of colorful fried manju with different flavors. A total of 13 flavors are available, including the standard red bean paste, green tea, chocolate, custard, and strawberry. The contrast between the crispy texture of the dough and the smooth red bean paste inside is exquisite, and with the size of each being so small, you won’t get full when comparing them with each other! In addition to being freshly fried and hot in the store, the many souvenirs of the brand are also popular.

3. “Imo Pippi,” which delivers happiness through sweet potatoes.

“Imo Pippi” is a store that offers a variety of sweets made from sweet potatoes. The signature menu item is the “Imo Pippi Parfait”, made from redampened baked sweet potatoes, which allows customers to fully enjoy the natural sweetness of the carefully selected “Beniharuka” cultivar. Aside from this, there is a wide variety of other menu items such as sweet potato kenpi, sweet potato brulee, and sweet potato chips that allow you to enjoy the charm of sweet potatoes in various forms. These gently sweetened confectionaries, which emphasize the flavor of the ingredients, are loved by people of all ages.

When visiting Asakusa, make time to try some of these unique gourmet treats as you tour the area. Asakusa’s unique blend of tradition and innovation is sure to leave an impression on you!